Originally Posted by smmrfld

My guess is that the property's relatively low (compared to others in Silicon Valley) ADR doesn't support Hilton franchise fees, which are higher than DT.

Originally Posted by 365RoadWarrior

I'm a bit puzzled too. While it isn't my favorite Hilton, it did always feel Hilton-y. Well, it had a lounge. And it was big. And business-y., with conference facilities.

That said, if being a Doubltree is cheaper, I can envision management being interested.