Spoke with Bergsrud at the event in November, he was head of marketing before being let go in December.
Said a campaign was ready to go, but was waiting for the operations to settle down as noted here.
Frankly still think it's too early for them to start brand advertising. We're still on those extra pad times to keep the on time pct looking high, meal service is still due to be refreshed, new uniforms not yet in place, boarding process in flux, etc.
But then, I think it's premature for AA to be advertising as well. DL is the only one whose product and operations are representative of what they want to advertise.
Originally Posted by
spin88
as recognizing that with the bad press/bad operations that advertising that will not match the offerings is counter productive. They went with the PMCO agency, and have been widely panned for the crap (other than the Olympic spots, which oddly only came out during or after the Olympics, were poorly timed).
They now have a new agency, but I think recognize they have little to sell at this point.
But as others have noted, they do have a "brand" it is "you're in" with the goofy looking guy who wears a work shirt walking by a pool. At this point, that is all they have going for them...
