Originally Posted by
ibuyyoufly
As to pmCO not doing any TV advertising, when you have a fortress hub business, probably not much need. You attract almost every one possible under that scenario.
To be fair, I do remember "Work Hard, Fly Right" spots from back in the heyday. And there was plenty of Tri-State media buys to promote o/d from EWR. Couldn't avoid their ads on NYC taxis, NYTimes.com, other outlets, etc.
That said, PMUA's ads could not be outclassed. Herbie Hancock and Lang Lang's rendition of Rhapsody had to be one of the most memorable scores in the history of TV ads.