Just got this email from BA:
From 3 March 2013, OpenSkies will also be flying daily to JFK as well as Newark. It's the latest part of a plan by British Airways, American Airlines, Iberia and OpenSkies to bring you new, more direct routes.
To celebrate, we'd like to offer you double Avios when you book a direct flight from Paris to New York with Openskies or American Airlines. Plus, you still earn double Avios if you transfer through Paris from elsewhereš.
With double Avios, you'll earn enough for a Reward Flight to London with every return flight you book, and if you go for a seat in Business Class, Biz Bed or Prem Plus, that's enough for someone else to accompany you as well.
http://www.britishairways.com/travel...t=100000002674