im a big fan of jetblue and i also agree with you as they are expensive points wise.The true blue program is revenue based as in aa there are fixed based on destinations you can say.True blue is good for me for my flights from jfk to florida which is 15k so i have 100k MR points that i wanted to exchange for jetblue but it only gives you 80k.The good thing is the awards are always there and usually non-stop for me rather with aa its always two stops or more and i hate stopping.

Jetblue works for me and i will get a card in my wifes name and im going to cancel my card and reapply for it in 10 months for another 20k.The points are really hard to get on jetblue and there card only pays 1x on everything.I hope they have promotions for 2x or 5x atleast twice a year.Last year i flew with them 10 times and barely had enough points for 2 flights to florida.