Originally Posted by KIXJNB

Don't underestimate the power of a clearly differentiated product and - like it or not - the soft power that all things British still enjoy with a lot of non-Brits. This isn't about feeling "part of it", it's about enjoying a consistenly delivered brand promise and style.

On where delivering on the most common denominators takes you in the long run, just take a look at the example you mention earlier in your own post, GM...