Originally Posted by
HMPS
What I glean here is BA crew " makes you feel at home...". What of other nationalities that flies BA, how long will they be able to feel " part of " this population segments. Yes difficult to be all things to all people's, but the ones who can deliver on the most common denominators will win in the long run.
Don't underestimate the power of a clearly differentiated product and - like it or not - the soft power that all things British still enjoy with a lot of non-Brits. This isn't about feeling "part of it", it's about enjoying a consistenly delivered brand promise and style.
On where delivering on the most common denominators takes you in the long run, just take a look at the example you mention earlier in your own post, GM...