Not picking on MV, but it is a very common pattern. Once they realize the money that's being left on the table, the links go up and the content start to get optimized for traffic. That means many more posts, with a lot of material repeated, plausibly for newcomers, but really just to drive traffic to links.

Repeated content is an antiquated concept. The entire blog from inception is always available to newcomers, not like a newspaper or magazine that gets thrown away.

It is what it is though, and .....ing here isn't going to change anything. Keep in mind that for the most part, we're not their target audience at all.