BAs routes and schedule are convenient for me, pricing is very competitive, the product (W,J) is perfectly acceptable and the frequent flyer scheme works particularly well for me.
When I flew to the Middle East Etihad's routes and schedule were convenient for me, pricing was very competitive, the product was perfectly acceptable and the frequent flyer scheme worked particularly well for me.
Before that, VSs routes and schedule were convenient for me, pricing very competitive, the product (W,J) perfectly acceptable and the frequent flyer scheme worked particularly well for me.
I can't say I am BAs biggest fan and my heart doesn't flutter when I board a BA plane. I'm just mercenary. But then again it is just and airline and we do just fly.