Looks like this program has now expanded:

- Entrée reservations are available in First and Business class on American Airlines marketed and operated flights within the continental U.S., and to/from Canada, Mexico and the Caribbean
- We can begin accepting reservations 30 days prior to travel and all orders must be completed at least 24 hours before departure
- If your original itinerary changes, please reselect your entrée preference
- We will do our best to accommodate your request, but there may be instances that prevent us from fulfilling your selection


Link:
http://www.aa.com/pubcontent/en_US/u...rder-meals.jsp


Looking forward to having this program on HFS and IFS routes too!!! Hopefully soon!