FlyerTalk Forums - View Single Post - United's Current Boarding Process (with Wiki) [Revised, May 2013]
Old Feb 13, 2013, 5:14 pm
  #1934  
milesmuncher
 
Join Date: Apr 2011
Location: San Francisco, CA
Programs: UA Plat, Copa Pres. Plat, Hyatt Diamond, Hilton Diamond, SPG LT Gold, Marriott Gold
Posts: 769
Originally Posted by ChicagoDave
This policy tells me that United values credit card holders as much as Silver and Gold members. It's nice to know that someone who pays a $95 annual fee is worth the same to United as someone who flies 74,000 miles. What better way to thank credit card holders? And turn Silver and Gold into gate lice (so they can get overhead bin space)?

There are a lot of different opinions on how the boarding groups should be setup, and they all have their merits. The non-negotiable rules should be all business/first class and elite passengers should board before credit card holders who would get priority boarding before everyone else. I'm not suggesting 3 groups since business/first class and elite passengers can be divided into multiple groups, but the all of these passengers should board before people with a credit card.
The same when it comes to boarding priority, yes. But there are plenty of perks that Silvers and Golds get that CC holder don't (and shouldn't).

Not arguing in favor of the way the boarding groups have been set up - just saying that when you board doesn't represent the totality of "how valuable" you are to United.
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