Originally Posted by
Krzystos
I noticed it on the plane from DXB, not earlier, although new seat number was on the board pass printed in GLA

Or maybe you got upgraded at the gate at DXB - they usually print out a new boarding pass, tear the old one, and hand over the stub of the new BP back to you. Unless you actually looked to see what the agent was doing behind the counter, you may not have noticed it.