It dawned on me today on a visit to lastminute.com that the ads on ba.com are no longer and have been gone for some time. The only exception is the BA Amex promo, but that doesn't really count in my book.

I think this has improved my experience, or perhaps not impacted it???

Did anyone else consciously realise this and did they bother you?

Looking at old posts, it bothered us at the start but we soon accepted this as normal. I remember the ads being launched as a trial but didn't think they would ever go. Funny how I didn't notice until now.