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Thread: A year later, the so-called “Southwest Effect” is limited
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Old Feb 12, 2013 | 10:49 am
  #14  
Tom Williams
 
Join Date: Sep 2004
Location: ATL
Programs: Delta DM, 3M; AA, FB, UA some lower status
Posts: 394
Originally Posted by ssk1127
AirTran already created the LCC effect - what else different was Southwest going to offer? The prices aren't cheaper, there are no routes DL doesn't already cover, and the service is comparable for occasional travelers/inferior for frequent travelers. What effect were they ever going to induce in ATL?
Southwest moved into Boston shortly before they moved into ATL, and that move made even less sense than ATL, on the face of it - AirTran was well established in Boston, but unlike ATL, Boston also has good service from JetBlue. So what was in it for Southwest?

I think they changed their business model, and are now trying to play in the same sandbox as the legacy carriers. Large, congested airports and all.
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