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Thread: A year later, the so-called “Southwest Effect” is limited
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Old Feb 11, 2013 | 11:00 pm
  #7  
cdubose98
 
Join Date: May 2012
Posts: 349
Originally Posted by ssk1127
AirTran already created the LCC effect - what else different was Southwest going to offer? The prices aren't cheaper, there are no routes DL doesn't already cover, and the service is comparable for occasional travelers/inferior for frequent travelers. What effect were they ever going to induce in ATL?
^ The main effect they could have in ATL is steal away some O&D traffic. But with a combined WN+FL running ~30 fewer flights than FL did when the merger was announced, and with the ATL operation seeing a net loss of destinations since then, they're not heading in the right direction (at least not presently).
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