My travels this year are going to have me in more Kimpton cities, so I status matched to IC. On my first two stays (Seattle & Dallas) everything was perfect. For my upcoming stay in LA (at the Hotel Wilshire), I received an email offering me the opportunity to reserve a paid upgrade (if available) at check-in.

Has anybody else seen this before? I'm assuming that it is an additional revenue mechanism that they have in place. However, I'm not sure why I would want to pay to possibly upgrade when IC status already affords me the chance to be upgraded. Am I missing something here? Thanks!