Originally Posted by
EL AL Rep.
Hi all,
We found that the Business Plan Program was relevant to a fairly small audience.
As part of EL AL’s commitment our products and services, we're currently checking for alternatives, and we hope to announce an improved program in the future.
Liat Kaplan
Head of Social Media
EL AL
Liat, Thanks for your swift replys.
Not a very convincing reply though for the head of social media. By the time they come up (if they ever do) with an improved program, the so called very small audience will no doubt, by then have joined an alternative loyalty program with another airline and will be difficult if not impossible to lure them back.