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Old Feb 5, 2013, 11:57 am
  #59  
wco81
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Join Date: Oct 2004
Location: Bay Area
Programs: DL SM, UA MP.
Posts: 12,729
Sorry, just trying to understand what the touchscreen model offers.

I can understand the appeal of the keyboard model, since that's the form factor that attracted a lot of people and earned their loyalty.

But my understanding is that BB is prioritizing the touchscreen model, to better compete against the other smartphones.

It would be a good thing to have a third or fourth platform besides iOS and Android. I can understand how MS has differentiated WP but unless keyboard phones are their main strategy, I'm not sure what BB's ploy is.

Maybe if BB underprices iPhone and Android phones for comparable software experience, they can gain some traction.
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