FlyerTalk Forums - View Single Post - Variable load gift cards to be pulled by Office Depot 2.4.2013
Old Feb 5, 2013, 5:07 am
  #234  
Deltahater
 
Join Date: Aug 2004
Location: SAT
Programs: AA EXP BA Gold, TK Gold, Hyatt Globalist, Hilton Diamond, AS 100K, QR PLT, SAS Gold, IHG Spire, AMR
Posts: 5,899
Originally Posted by leftpinky
AMEX is doing this with drug stores: they're limting it to a select few, so not unprecedented. Say there are 10,000 people doing the 5x with gift cards. Say on avergae they're doing $10k per year (some are doing 150k, others much less). That's $100M in extra charges, Chase pays out 5% but only gets back about 2.5% (max, OD, etc probably have better deals). You're looking at $2.5M in losses. Throw in bluebird, maybe 20k customers? May at $20k per year? and you're looking at a big chunk of change for a rewards program that is worth maybe a billion dollars. 1-3% increase in costs just for OD? probably not worth keep OD around as a 5x partner if they're screwing over UR, exp since Chase cancelled people's Shappire cards for MUCH less abuse
Why is Chase paying 5%?
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