Here is a description to what this program is. It is now being discontinued and was wondering if anyone has a clue as to why.


"EL AL’s new Business Plus program is aimed at small to medium enterprise (SME) businesses in the UK & Ireland. It enables SME’s to manage company business travel, save costs and give you and your colleagues various advantages and benefits when flying EL AL to and from Tel Aviv. It is the most generous travel reward and incentive program on Tel Aviv route.

Your company account will accumulate points AND your employees will earn frequent flyers points on their personal account every time they travel for business on EL AL. Your points can be used for bonus tickets, upgrades to premium classes or even for leisure."