Originally Posted by
mitchmu
, that the tulip reminds us of a company that cared about its customers and delivered a solid value proposition. That's what we lost. The loss of the tulip symbolizes that.
The company really only cared about HVTs, and treated them as much. pmCO differentiated less between elite levels and each passenger in a premium cabin. Consistency and reliability (from the airplane to the website) were common. The new brand is still in its infancy. It's going to take many more years before a true brand emerges.