Originally Posted by
kale73
Perhaps because I have thousands of dollars invested in Mac software that wouldn't run on another company's hardware? Perhaps because I have found my Macs to be unfailingly reliable for over 20 years and really don't care to experiment? Perhaps because I've worked as a school IT consultant and prefer to work with my computer rather than on it?
None of my reasons have anything to do with "branding" but everything to do with getting the job done with the least hassle.
When I read people whining about their dear lost "tulip," all I can do is SMH.
I think you are missing something.
The tulip was part of a brand that was integrated with the company. As such, it represented something real. When we whine about our lost tulip, what we're wining about at the first level is the loss of a real brand, but what we're whining about more deeply is the loss of what that brand stood for and what that brand delivered. Such is the power of a brand, that the tulip reminds us of a company that cared about its customers and delivered a solid value proposition. That's what we lost. The loss of the tulip symbolizes that.