The goal of Ryanair is to make money on TLV routes - not to chase out the competition. Therefore they would prefer to get higher paying pax now - not later, if and when the competition is chased away. So, I would expect the revenue managers of Ryanair to charge just as much as the competition - provided the market can sustain growth in pax ( which I am not sure of). Look at EZ - if you don't book year in advance you have to pay pretty much the same as with BA. As for flood prevention - while I support more competition I am not sure Open skies provides Israeli players with the same level of competitiveness as for the EU based ones. So - what needs more works is the open skies Ts&Cs - while Ryanair should be welcomed in - if they choose to.