I have to feel they are playing to their weaknesses instead of their strengths with this launch. Yes - launching the touch screen device may be a way to show they aren't "rooted in the past", but frankly what keeps me dissatisfied with all the other options is the inadequate selection of physical qwerty phones out there. I have what I believe to be the best non blackberry qwerty device out there right now, the droid 4, and it pales in comparison to my old 9930. After finding the lousy release schedule for the Q10 device, I just today went on ebay and bought another 9930 to replace the one I gave to a coworker. Blackberry has and does make the best device for communication bar none, so launching with the glass slab is sure a disappointment.