On Asia One:

As part of its expansion into Asia, luxury hotel chain Sofitel has commissioned fashion’s most famous polymath Karl Largerfeld to design the emblem of its new Sofitel So Singapore hotel.

According to Sofitel, the new emblem will “symbolise the hotel’s new and original style, unique to Sofitel So Singapore, and appear on a range of exclusive objects available for clients during their stay”.

Everyone in the fashion industry knows who Karl Lagerfeld is; and practically everyone who’s not involved in the industry is also aware that the “Kaiser” as he’s known is a living fashion and design legend.

“I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels’ ambitions with regard to excellence and elegance. His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept,” said Robert Gaymer-Jones, CEO of Sofitel Luxury on the partnership with Largerfeld who is currently the chief creative director for Chanel and Fendi among many other positions......