FlyerTalk Forums - View Single Post - Delta and new DL.com Profiles A Lot About You
Old Jan 25, 2013, 10:52 am
  #300  
DLroads
 
Join Date: Feb 2008
Location: JFK,ATL,LGA (the rest of the world follows)
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They are using a "Simmons Consumer Segmentation Systems" of experian (marketing services), so it seems.
(a) mosaicCd is a direct mosaic definition product of experian http://www.experian.com/assets/marke...c-brochure.pdf
and
(b) mindsetSeg (mindset segmentation) is a product that seems to be more customized product for DL out of a customized research (maybe "Simmons Integrated Marketing Solutions" or "Simmons Custom 360"-based solution?). I assume that the two letter system marks customer profile on two main market/target areas for which DL has an interest (e.g. spending and preferences).

Furthermore, DL does purchase from experian additional online and business analytics services (e.g. http://www.experian.com/hitwise/delt...ase-study.html ), so it makes sense that they would want to use an integrated product setting.

We can make guesses or explore more. I think there are some marketing analysts on FT.
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