I usually fly out from BHX with LH (Regional), where in the mornings I usually get muesli in a yogurt, and later a sandwich with cheese or German Leberkas.
Flew out from LHR last Saturday (to same German destination, but with mainline LH, in economy), and was surprised to be served a very tasty, hot (!) pizza bread, which was easy to eat with no excess fat ripping down etc. For once, I was tempted to ask for a second one, but resisted, as I asn't actually hungry. Anyone else come across this pizza bread thing? It's a great invention, hopefully it will stick around!