FlyerTalk Forums - View Single Post - Does a loyalty program really influence travel decisions?

Jan 23, 2013 | 3:05 pm

#4

GUWonder

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Loyalty programs influence decisions to purchase that go way beyond FTers, so the answer to the headline question is "yes".

Airline loyalty programs have faced erosion because of the consumer-unfriendly actions of the airlines. In other words, airline management is responsible for the "erosion" of customer loyalty and the programs they operate.

Quote:

Originally Posted by Crazyhotelguy

So I posted this in the HUGE DL thread, but yhought it may deserve a life/discussion of its own.

Seems FT'ers are in the minority when it comes to airline loyalty. (At least according to this survey)

https://www.deloitte.com/view/en_US/...56f70aRCRD.htm

Seems like FTers are indeed part of the majority according to your link above:

Quote:

Only 55 percent consider loyalty programs of high importance when choosing airlines and 45 percent consider loyalty programs of high importance when choosing hotels.

.... and the hotel programs part of FT is not as popular with the majority on FT as the airline programs.

Seems like FTers are a subset of the majority.

Last edited by GUWonder; Jan 23, 2013 at 3:14 pm

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