I'd be cheesed off too.
Why not charge extra for well-done beef over rare since it costs more to cook?
Our most striking example of this happened awhile back in Cheeseburger in Paradise, a Waikiki tourist trap. Probably most have seen these and other up-sells. What was impressive about this service was the way they just kept coming, one right after the other.
After the waitress removed the plastic souvenir pineapple glasses they sell to people who buy alcoholic drinks (prices unlisted on the menu), the ordering went something like this for the Chicken "Oriental Salad." (sic)
"Do you want avocado on that?" No thank you.
Then it was on to the Cajun Chicken burger, or rather what would be on it...
"Would you like cheese on that?" No thank you.
"Would you like bacon on that?" No thank you. She left disappointed but soon returned.
"Oh, I forgot to ask if you'd like fries or onion rings with that?" No thank you.
Oh, and it was a lousy meal too. What a surprise.
I half-expected an up-sell to a "deluxe condiment assortment" or maybe "cloth napkins."
Lettuce.