Oliver- when I see that advertisement (the latest Dream it Live it one) I cannot help but think of Les Mis and compare it to Frankfurt airport particularly in the last few days:
There was a time when men were kind
When their voices were soft
And their words inviting
There was a time when love was blind
And the world was a song
And the song was exciting
There was a time
Then it all went wrong

I dreamed a dream in times gone by
When hope was high
And life worth living