It's simply jumping on the latest bandwagon where everyone in the aviation industry (and beyond) seems to be chanting the same words - the customer is in the centre of our attention, it's all about the customer, it's what the customer wants that matters... What the hell are you people talking about? It's always been about the customer, because that's your source of income. It's incredible how easy it is for a catchphrase to be grazed up by the marketing sheep in this day and age.

[/rant]