No, actually AC has also significantly increased the discount Executive First fare to many Asian destinations in the past 6~9 months. It is now the most expensive amongst carriers flying to Asia (both TPAC and TATL) from North America, including CX.

Based on Allvest's post and the ease of eUpgrade, it appears that AC has many unsold EF seats on its flights.

eUpgrade Aerolotto in 2013 will be a lot more difficult for those at the 50K Altitude Elite level, having to compete not only with the 100K SE, but also the new 75K level plus those 50K level gifted from SE and life time Million Milers.