I came across an interesting commercial for EL AL on youtube the other day. It can be viewed via the below link:

http://www.youtube.com/watch?v=_8aS0FZ-8T8

It appears this commercial was geared towards attracting Christian Pilgrims to fly EL AL on their trips to Israel.

What I do not understand is why does EL AL showcase the business class section of their 767's which are far inferior to their industry substandard business class sections on their 772 and 744 a/c? I got a kick out of them showing the man and the woman watching a movie from the portable DVD's they pass out as a conciliation prize for lack of PTV's.

Does EL AL management and/or their ad executives actually think that prominently displaying a business class cabin, which is reminiscent of something from the 1980's, would actually entice anyone into flying their long haul "premium" product? This commercial is akin to Saudi Arabia's Ministry of Tourism (assuming they have one of those) trying to lure progressive western women to tour their country by putting out a commercial showcasing scenes of Saudi women covered from head to toe and walking behind a male escort. What was EL AL thinking when they made this commercial?