Originally Posted by 99luftballoons

I've always found the upgrades to be most important to emotional people who want their upgrade to make up for some deep seeded lack of confidence they ahve in themselves. Upgrades are nice, but unless you're flying for 3+ hours or internationally, they're not that big of a deal.

Unless I'm traveling internationally, the benefit of an upgrade, at the end of my week, is pretty marginal. A fast predictable security process (and thus getting more done in the office) is a tangible benefit as is saving money. An upgrade, at the end of my week, really hasn't improved my output any and I don't need to be in the first few rows to feel emotionally positive about myself.