Boy, that was quick. I mean ZipCar getting in and out. Would have thought they'd wait to grow value even more. As a city dweller who gave up my local car due to frequent air travel, I've used it a lot in Boston. Looking forward to using it in Seattle, where there are dozens, on next trip. I wonder if it will expand or contract the available hourly cars/locations. I generally sense it will be a good thing.
Enterprise is also getting into the hourly/neighborhood model. Only a couple of cities, so far. Their pricing undercuts ZipCar. Recently offered a Groupon joining deal. (I have no connection with Enterprise or Groupon except as customer.)