FlyerTalk Forums - View Single Post - New 77W commercials: Guillermo from Jimmy Kimmel Live

Dec 30, 2012 | 10:33 am

#11

uxb

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Quote:

Originally Posted by JDiver

Don't forget #3, about the luxurious new Biz class on the 777-300.

IMO, wasted money for the market niche they are supposedly targeting. Not likely to make much positive impact with Latinos, unless one considers the "naco" niche... and I am not quite sure the 20-30 years of brand loyalty will ensue from these.

IDK if Latinos were their intended target audience. More likely, it is the 18-49 crowd that watches Jimmy Kimmel and/or has a sense of humour.

Here's a different, but unrelated, "PSA" from the show:

http://m.youtube.com/watch?v=S_ReGFRm4zM

Basically, the brand is what is being sold. Not necessarily the product.