Originally Posted by
motytrah
JW Blue makes total sense as JW and Delta are birds of a feather. Blue is a mid-tier blended scotch sold for 6-8 times it's actual value because of a lot of marketing and fans with dubious critical thinking ability. It's a bit like the SkyMiles program really.
I don't think JW really markets any of their labels as superior to the others. They are all remarkably different. I prefer black, and double black over blue, but I wouldn't call them better, just different. JW and specifically JW Blue, certainly aren't mid tier brands.