Welcome to the ugly card club....
UK cards have been blighted by the chip for years now - it looks particularly bad on my (RED) amex, although the platinum not quite as bad - they also scratch over time and wear out faster than the card. Had a couple that have corroded too and needed replacing.

For purely aesthetic purposes it would have been better if the genius/collective that originally designed the chip system and placement had perhaps decided to put it on the back of the card..