FlyerTalk Forums - View Single Post - Next Gen AA Advantage Program [member proposals / speculation]
Old Dec 17, 2012 | 4:55 pm
  #4  
carlosdca
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Join Date: Nov 2007
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Originally Posted by AccentOnTheFuture
Differentiating ExPlat, Plat, Gold, Others.
I think that with priority access going to everyone, AA has lost some allure. I'd propose that the coach product (exit rows and even more space) be opened to EXP, PL, and GO and different times. Say, EXP = at time of booking, Plat = 1 week out, GO= 48 hours, buy-up 24 hours or something similar. This ensures that the coach product has some differentiation for premium travelers
In order to do this, you would have to change the timing when these seats can be bought, regardless of status.
Lots of people with no status could buy and take all the good seats before the PLATs and GOLDs could select them for free. This will alienate and infuriate lots of PLATs and GOLDs


Originally Posted by AccentOnTheFuture
Valuing the Right Customers
I don't know why (other than system issues) AA hasn't switched to awarding points and redeeming points specifically on $$/point. This allows you to earn based on what you spend and recoup based on what you would spend. This seems simple to me and would align AA values with customers that spend a lot. Right now, AA values a last minute, $800 fare buyer the same as a $200 fare buyer if its the same flight.
Is this about RDM? or EQM? or both?
If it is about EQM I am not so sure I agree
It's been discussed here endlessly whether "cheapo EXPs" are worth to AA or not. IMO, they are, including myself.

Regarding RDMs, I don't know. Giving more value to an M or V fare, also means decreasing the value (in miles) of an O fare. If you see the tiered chart and notice that the O fare gives you less miles than the M fare, would you still fly AA instead of UA or DL?


Originally Posted by AccentOnTheFuture
Upgrades
I think upgrade priority should be based loosely on fare class AND time of purchase within different levels, again this rewards higher value customers
This argument is based on the premise that cheapo EXPs, PLATs, and GOLDs are NOT worth to AA. I disagree.
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