The eagle on the tail will probably be gone:
"This is a symbol of change, not simply a change of symbol" according to Horton in his presentation to the APA (Slide 26).
If successful, the "symbol of change" will become just the everyday symbol of the company, so it is better to pick a symbol for the long term, not based on a short-term desire to send a message or to denote change. Years ago I worked for a company that executed a large-scale merger with one of its major competitors, and picked a new name for the company to denote unity. Of course, the company has been stuck with that name ever since.
Also interesting to notice is the redacted map on slide 31-35..especially compared to the youtube movie AA posted online recently:
http://youtu.be/tSNH2ujzXE4?t=35s If you check very carefully, you can see Belgium is marked with a route from Chicago or New York on the map..interesting..
AA used to fly ORD-BRU and JFK-BRU. Maybe one of those routes is coming back, or maybe it's an old map?
Thanks for the link.
Interesting that the slides are marked "HIGHLY CONFIDENTIAL - RESTRICTED DISSEMINATION ONLY." I wonder if they were leaked or if someone just forgot to remove the mark?