FlyerTalk Forums - View Single Post - aa.com Economy / Coach Pricing Display & Choice Bundles (consolidated)
Old Dec 12, 2012, 10:46 am
  #102  
hillrider
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Join Date: Mar 1999
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Originally Posted by dmsdfw
Remember the big deal last year or the year before when AA wanted to drop GDSs? One of the reasons they used was that going directly to their own application interface would allow them more flexibility in selling add-on products. Perhaps this is what they were referring to.
It's probably not fully a technological issue (these are different fare basis, ending with a different digit), but a marketing / channel decision.

I'm sure it will all be clear soon -- I can guarantee that Sabre, Amadeus and Galileo are all looking at this move very closely.
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