Got my letter/booklet through the post last night.
Some new (and "different) options:

1. Combination of 10 upgrade points and inflight sales vouchers.
2. Combination of travel credit aka e-coupons and inflight sales vouchers.
3. Combination of ICH Japan vouchers and a flower gift service.
4. The "usual" choice from the gift catalogue.

The new entrants:

5. One year's membership at a prestigious concierge membership service. Worth around 2000USD (entrance fee+ annual fee). You still need to pay for each service though.

6. ANA's coral project plants 18 coral heads in your name.

Decisions, decisions.....