Originally Posted by
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I was wondering, when you come upon "WN", how do you read it to yourself? "Win"? "W-N"? "Southwest"? Something else?
I always read it as "win". I guess it could be a subliminal marketing ploy.
Don't read too much into it - WN didn't pick WN as their code, it was picked for them by the IATA decades ago, and Herb didn't like it. The IATA didn't care...as at the time WN was a pipsqueak airline with one plane and no clout...so it stuck. The rest is history...