Originally Posted by pinworm

And I would like to see a law in which retailers are required to show you their markups. Currently many retailers have taken to putting "Compare At" or "MSRP" on their price tags along with THEIR price. This number is ARBITRARY and means nothing, it only serves to make their sticker price seem low by comparison. It's a merchandising trick.

So, I would like to see their actual cost in place of the "Compare At" or MSRP. How would this help? It would allow consumers to make a more informed choice about the retailer they choose to give their biz too. If company A bought it for 1.00 and sells it for 3 dollars, vs company B who has the same thing and they bought it for 1 dollar and are selling it for 4, I can see who inflates the margin and passes more expense along to the consumer, and who is more competitive.

I also get to see how reasonable a markup is. 20% is one thing, 3000% is quite another. I would like to take my biz away from any company with the cajones to try and charge 3000%.