I saw the following under the "Announcements" for a Westin:
Early Arrival Policy
We are pleased to offer early check-in based on availability. Early arrivals from 10am to 3pm will be charged 50% of the current room rate. Before 10am, the full room rate applies. To guarantee early arrival, we ask that guests reserve the night prior.
I don't recall ever seeing anything like that for any hotel at which I have ever stayed, Starwood or otherwise. It just strikes me as obnoxious. I realize that if I show up at 1:00, the room might not be ready. Nevertheless, it seems like common courtesy to offer the room if it is available. Is this common across Starwood properties?
No, this is not common. At least from my travels. I would arrive many times before 3pm and NEVER been charged. Yes, sometimes I was told the room wasn't available and I would hang out in the lobby or lounge, or go do some local sightseeing. Even international trips with 8am arrivials, a room was available at no charge.
I'd presume this would be waived if using the 24-hour check-in benefit. And maybe for Plats.