all of these features are dreamt up in the product management divisions of the banks... and someone has to pay jet to award that reward point. just like someone had to pay jet to get that voucher for upgrade with the citi tieup earlier. guess it was not a great proposition for AX.
the only thing Jet is giving from its pocket is the base fare waiver ticket and the discount codes to all the partners.
Yeah that's true. I'd have thought there would be some input from Jet about positioning and image, but I should have known better.
Clearly they decided to go to the highest bidder and damn the image and value, so long as it fetches 25 paise more.
We've seen it elsewhere, so why not here.