Can someone explain to me why Chase Exclusives ending is a big deal? I've got Exclusives on my account, but I'm still planning on closing the account soon so that I can reopen it in a couple months to churn the bonus.

Let's assume (conservatively) that the checking bonus is $150 and you get it once a year (there are often $200 bonuses, but you have to pay taxes on it, so let's just say $150). Let's also assume that the average charge on your Freedom card is $20. Each transaction gives you 12 extra points owing to Exclusives. Now let's assume (optimistically) that you can get 3 cents per point out of your UR points. That means you get 36 cents of value per transaction.

To get an equivalent return on Exclusives as just churning the checking bonus, you'd have to make 417 transactions on your Freedom in a year -- more than once a day. Maybe that's reasonable if Freedom is your only/primary card, but for most of us with a full wallet of cards (and who pay attention to bonus categories etc), that's a very unlikely scenario.

Something I missed here?