Originally Posted by
rrgg
I'm not sure why Icelandair is listening to some 3rd party in the first place.
The points.com website is merely the retail presence of Points International Ltd. They may well provide the infrastructure to operate Icelandair's entire program.
http://finance.yahoo.com/q/pr?s=PCOM
Points International Ltd. provides a range of ecommerce and technology services to loyalty program operators using a common proprietary infrastructure primarily in the United States, Europe, and Canada. Its services enable the sale of loyalty currencies, including frequent flyer miles, hotel points, and credit card points, as well as enhance loyalty program consumer offerings and their back end operations. The company offers a range of white label or private branded ecommerce services comprising the online sale of loyalty currency direct to program members in order for the members to top-up their accounts to reach a redemption threshold or as a gift for friends and family members; and the online transfer of pre-existing loyalty currency from one member into another members account, primarily a family member or friend, as another means of enabling that other member to accumulate sufficient miles or points to reach a redemption threshold. It also operates Points.com, a consumer focused reward management Website that provides members of multiple loyalty programs the ability to track and manage their loyalty currencies, such as their financial assets. The company was incorporated in 1999 and is headquartered in Toronto, Canada.