In my case, I would never, ever, travel on an award ticket. Every possible PQM I can get, I snag. All RDMs are used for my family's tickets, as others have mentioned here.
What has not been mentioned is the bizarre situation where the "Professional" flyer earning the BIS miles is in Y, but because no saver tickets were available in Y but saver C or F were, the person on the award ticket, whether that be my wife or kid(s), is up front.
To tell you the truth, this amuses more than bothers me. A plane flight might be 2-12 hours long, and once flown, it's utility is used up. Points gained from having other family members up front, when it could have been you, are often far more long-lasting and valuable.