Sounds like some innovative offers lately! Yesterday I was offered $25 gc to physically go to an Ulta cosmetics store, look at two cosmetics brands' displays and report back via survey. I had to email a photo I took while there in order to get the survey.

I easily completed the process (spending too much money on makeup along the way) and qualified or the $25 in the mail. I'm assuming it will be a visa/Amex/mc gc.